C³ Catapult Practice Intelligence

CAPTURE DATA.
CALIBRATE STRATEGY.
CATAPULT VALUE.

"You trained to treat patients, not run a business. I'll handle the business. You handle the clinic."

Physical therapists are trained to optimize patient outcomes. Nobody trains you to optimize the business behind them. I connect directly to your EMR and financial systems, build automated performance infrastructure, and leverage AI to give you specific, dollar-denominated answers — so you can make critical decisions without stepping away from the work that matters.

Take the Practice Diagnostic → See the service packages →

Service Packages

FOUR PACKAGES.
ONE THROUGH-LINE.

Each package is scoped, time-bound, and priced to produce a measurable return before you write the next check. No hierarchy — pick what your practice needs most right now.

Financial Diagnostic

FINANCIAL DIAGNOSTIC

$2,500–$4,000

1–2 week engagement

A complete three-track diagnostic of your practice's financial health. Delivered as a written findings report with dollar-denominated recommendations.

Business financial health review — P&L, balance sheet, expense reporting accuracy
EBITDA baseline established and trend analysis framework set up
Clinical revenue KPI audit — denials, AR, RPV, payer mix, contract rates
Billing code and submission pattern review
People & infrastructure gap assessment
Priority findings report with dollar-denominated recommendations

Revenue Optimization

PERFORMANCE ACCELERATOR

$8,000–$15,000

90-day engagement

Post-diagnostic optimization. Provider productivity variance identified and corrected. Payer rates renegotiated with data-backed leverage.

Denial root cause analysis & reduction plan
Payer renegotiation strategy and execution support
Provider productivity variance analysis — visits per hour, revenue per month
Patient responsibility cleanup & collections efficiency
KPI benchmarking & automated financial reporting setup

Growth & Diversification

PRACTICE INTELLIGENCE

$4,500–$18,000

30–120 day engagement

Revenue diversification beyond referral dependency. Available as full implementation, roadmap only, or single component.

Payer contract & compliance audit
Direct access / PT-first MSK program design
AI-assisted intake & triage implementation
Medical group partnership strategy

People & Performance

CULTURE BY DESIGN

$2,500–$4,000

Audit 2 weeks · Full build 60–90 days

Your handbook isn't an HR document. It's a cost control tool. Most owners just don't know it yet. Culture by Design builds the complete people and performance infrastructure — from policy through performance review to revenue per visit.

Policy & procedure handbook — built or rebuilt PT-specific from scratch
Role-specific job descriptions with productivity standards embedded
Performance review framework tied directly to measurable KPIs
Staff accountability connected to cost per visit and provider output
Scheduling efficiency standards built into job expectations
Culture infrastructure — intentional, documented, enforceable

Practice Intelligence

FROM THE FIELD.

What 35 years in PT — and working inside hundreds of practices — actually teaches you about running one.

Practice Intelligence · April 2026

AI GIVES YOU INFINITE DOING. WISDOM TELLS YOU WHAT'S WORTH DOING.

Stephen Clark, PT, DPT, OCS, MHS, MBA · 5 min read

Intelligence is a commodity now. Any practice can generate reports, pull benchmarks, run analyses. The constraint was never access to data — it was knowing which question to ask. And then knowing when the answer you got back was wrong.

"AI gives you infinite doing. Wisdom tells you what's worth doing."

Practice Intelligence · Coming Soon

YOUR PAYER CONTRACTS HAVEN'T BEEN RENEGOTIATED IN THREE YEARS. THAT GAP IS PROBABLY $150K.

Stephen Clark · Next post

Most PT owners know their rates are low. Almost none of them know exactly how low — or what it costs them per year to leave it unaddressed.

Practice Intelligence · Coming Soon

YOUR HANDBOOK ISN'T AN HR DOCUMENT. IT'S A COST CONTROL TOOL.

Stephen Clark · Upcoming

Most PT practices run on informal agreements and outdated templates. Every gap in that chain costs money — in bad hires, underperformers who never get managed out, and productivity variance with no standard to measure against.

Strategic Partnership

CATAPULT × ATHELAS

Athelas is an AI-powered RCM and practice management platform. Catapult PT is embedded directly into their client journey across all four stages of the engagement.

SALES

Financial Diagnostic delivered pre-sale. Removes switching fear. Accelerates deal close.

PRE-ONBOARDING

RCM diagnostic and AR baseline established before go-live.

LAUNCH

Denial prevention and collections protocol at go-live. Protects revenue from day one.

ACCOUNT MGMT

Ongoing optimization converts Athelas data into documented dollar outcomes. Reduces churn.

Athelas provides the platform. Catapult extracts the financial value from it. Together they close more deals and retain more accounts by making the ROI visible, documented, and compounding.

About Stephen Clark

THE CLINIC.
THE DOCTORATE.
THE MBA.

Less than 1% of physical therapists hold an MBA. Fewer still have built, owned, and sold a practice — then spent a decade doing it for others.

STEPHEN CLARK

PT, DPT, OCS, MHS, MBA

Founder, C³ Catapult Practice Intelligence
CEO, Athletic Physical Therapy

35+

Years in clinical practice

25+

Years multi-clinic owner

10+

Years consulting nationally

Stephen Clark, PT, DPT, OCS, MHS, MBA brings a combination that is genuinely rare in physical therapy: the clinical credentials of a board-certified Orthopedic Clinical Specialist, the academic rigor of a Doctorate in Physical Therapy and an MBA in Healthcare Management, and over 35 years of hands-on practice ownership. Most consultants have one or two of those. Stephen has all of them.

A DPT tells you he understands clinical care. An OCS tells you he's tested at the highest level of orthopedic practice. An MBA tells you he can read your P&L, model your payer mix, and negotiate your contracts — and knows exactly what the numbers mean.

Early in his career, Stephen founded Golden Triangle Rehabilitation in La Jolla — building it from the ground up and successfully navigating its acquisition. That firsthand experience on both sides of a practice transaction is what separates his consulting from practitioners who have only advised others through the process.

He developed a national reputation as a clinical educator, instructing and leading seminars across the United States on orthopedic and sports physical therapy, and has presented to the Chinese Olympic Medical Committee and Beijing Olympic Center on advances in sports PT.

He then founded Athletic Physical Therapy, operating multi-site outpatient clinics in the LA area for over 25 years. For more than a decade alongside that, he has consulted with private practice owners across the United States — helping them improve financial performance, navigate critical business decisions, and successfully execute practice sales and exit strategies.

Through C³ Catapult Practice Intelligence, he works directly with PT owners to close the gap between clinical excellence and financial performance — with the credentials, the schooling, and the track record to back every recommendation he makes.

The C³ Protocol

Capture

Forensic data extraction from your EMR and accounting systems. No owner prep required. You provide access. C³ does the rest.

Calibrate

KPI benchmarking, financial analysis, and strategy alignment to your specific goal — growth trajectory, revenue integrity, or exit valuation.

Catapult

Direct implementation of ROI interventions: payer renegotiation, billing correction, performance infrastructure, AI-assisted reporting — built to run without you managing it.

CAPTURE DATA.
CALIBRATE STRATEGY.
CATAPULT VALUE.

FOUR PACKAGES.
ONE THROUGH-LINE.

IS YOUR PRACTICE
RUNNING AT FULL SPEED
— OR JUST RUNNING?

SEE YOUR FULL RESULTS

STANDALONE OR
EMBEDDED IN ANY PACKAGE.

FROM THE FIELD.

CATAPULT × ATHELAS

THE CLINIC.
THE DOCTORATE.
THE MBA.

READY TO TALK
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